Master’s Degree in Tourism and Communication

The Master’s Degree in Tourism and Communication is a joint programme between the Institute of Geography and Spatial Planning, Faculty of Arts of the University of Lisbon and Superior School of Hospitality and Tourism of Estoril.


Degree Coordinators:
Professor Maria Luísa Rodrigues | IGOT: luisa.rodrigues@campus.ul.pt ;
Professor Eduardo Brito-Henriques | IGOT: eduardo@campus.ul.pt
Professor Vítor Ambrósio | ESHTE
Professor Ana Mendes | FLUL

 

Master’s level Coordinator: Prof. Doutora Ana Ramos Pereira

Masters in Tourism and Communication regulatory standards – Order n. 3650/2013, published in D.R., Série II, n. 47 de 07/03/2013.

 In the academic year 2016-17 applications, enrollment and registration will take place at IGOT (a) (b) (c).

(a) – Applications – candidates applying for the degree in 2016/2017;

(b) – Enrollment – candidates that have been admitted and 1st year students;

(c) – Registration – 2nd year students with supervisors at IGOT.

Objectives

  • Respond to the new challenges and demands that the tourism sector is facing;
  • Enhance and update knowledge previously acquired through academic and/or professional past;
  • Contribute to the adequacy of national tourism, a reality in constant change;
  • Enhance tourism competitiveness factors.
  • To understand the current dynamics of tourism and its cyclical trends in order to facilitate professional activity in a world and sector that is constantly evolving;
  • Explain the importance of tourism as a factor of spatial development by identifying and analysing linkages;
  • Raising awareness of the need for sustainable tourism processes and the sustainability of destinations;
  • The deepening of methods and intervention techniques in order to improve performance in the tourism sector;
  • Inducing the capacity for dialogue with public and private sector stakeholders.

Structure

The master’s program in Tourism and Communication is structured in two phases:

1.  The first phase consists of a series of seminars, lectures and practical exercises in which teaching and learning takes place in a collective, classroom-based manner;

2.  The second phase draws from previously acquired knowledge and practices in which the students take on more autonomous and individualised roles in carrying out their study project. The master’s degree can be obtained in two ways: via scientific or professional means. The possibility of choosing one or the other form of concluding the degree is justified by the diversity of candidates and their personal options, taking into consideration the labour market opportunities available to them, not only in Portugal but globally. This is the case, for example, of the multiple activities related to tourism and all its various aspects.